What: Claims to be a legitimate resource for finding paid focus group opportunities in the United States
Expected pay: $50 to $250
Commissions & fees: NA
- FindFocusGroups is a marketplace for people seeking focus groups and focus groups seeking people. It doesn’t operate focus groups itself. FindFocusGroups collects data on the research firms that are seeking focus group participants. It then asks you questions to match you with the right research facility.
Focus groups are used by market researchers to see how new products or services might be viewed by either the general public or specific audiences — parents with children, for example. They’re a bit like taking surveys. However, you typically spend more time on a focus group — minimum of an hour — than you would with a survey. And, you’re likely to be asked far more specific questions. They use focus groups, for instance, to determine how many cup holders to put in mini-vans and where they should be placed.
FindFocusGroups may get some sort of referral fee from focus group operators. But it doesn’t charge you anything for the matching service. And the site itself is easy to use and likely to save you time trying to find individual focus groups in your neighborhood.
If you want to do this type of work, this is a great place to start.
What their participants say:
Not applicable, since they’re not running the focus groups.